A story of tools and the future of outbound
Hi there! We're Outreach Magic. We build the diagnostics layer that sits underneath your outreach tools—so every send, view, reply, and meeting tells a clear story instead of disappearing into CSVs.
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Once, outbound was simple
You had one channel, one tool, one main list. If you wanted to know what was working, you could scan a single report and make the call.
But as competition grew and inboxes got noisier, that playbook stopped being enough.
Then the tools exploded
Sequencers. LinkedIn automation. Data enrichment. Warm-up tools. Each did its job exceptionally well.
Agencies and in-house teams started to stack them together:
- One tool to send emails.
- One to drive LinkedIn touches.
- One to enrich and sync data.
- One to report back to clients or leadership.
Outbound got more powerful—but also more fragmented.
And visibility quietly broke
Your data now lived in silos. Every platform had its own tracking, its own definition of a "lead," its own dashboards.
Answering basic questions suddenly meant:
- Exporting CSVs from three different tools
- Merging data by hand
- Rebuilding the same charts every month
Questions like:
"Which job titles actually drive pipeline?"
"Which spintax or messaging really works?"
"How many times has this "freshly sourced" lead already been contacted?"
"Which senders are safe to scale, and which are about to burn a domain?"
You weren't short on tools. You were short on clarity.
So we built a different kind of layer
We started by building an internal diagnostics layer for our own outreach:
- Ingesting events from sequencers and LinkedIn in near-real time
- Resolving identity at the lead level (email + LinkedIn profile)
- Pulling Clay-style attributes (country, seniority, industry, company size) into every report
- Watching sender health and bounce codes before things caught fire
Suddenly, the questions got easy again:
"What actually works for CEOs in the US?"
"Which sequences are safe to double?"
"Where do positive replies really come from?"
Founders, agencies, and operators started asking for access. That's when we realized we'd built the missing piece of the modern outreach stack.
What Outreach Magic is today
Outreach Magic is the reporting & diagnostics layer for your email + LinkedIn outreach. It doesn't replace your sending tools. It sits underneath them.
Unified Lead Timeline
Combines email + LinkedIn into one clear view
Segment Performance
Connects results to country, seniority, industry, company size
Positive Reply Tracking
See real interest, not just noise
Sender Health
Surface bounce codes and trends before fires
Embeddable Dashboards
Every client gets their own source of truth
AI Context
Full lead history and attributes feed directly into AI agents for hyper-relevant, personalized responses
One place to see what's happening, decide what to do next, and prove what's working.
The most resilient layer in your stack
Outreach Magic runs on edge-based infrastructure with intelligent backup and replay systems that keep your workflows operational—even during provider outages.
Your events stay safe, synced, and recoverable. If a tool goes down or an API hiccups, your history doesn't.
The people behind the engine
We're a lean, remote-first team of:
- Engineers
- Sales-ops and RevOps veterans
- Data purists
All united by one mission: Eliminate the chaos of scaled, multi-channel outreach.
We've lived the pain of broken spreadsheets, last-minute client reports, and "why did this domain die?" fire drills. So we solve the hard technical problems—identity resolution, ingestion, attribution—so you never have to.
Our core values
Clarity Over Complexity
We build simple tools that turn complex, multi-channel data into confident action.
Customer-Obsessed
We win only when you win. Your results guide every roadmap decision we make.
Adaptable by Design
The outreach landscape changes daily. Outreach Magic evolves with it so your strategy stays ahead.
Pragmatic Transparency
We build in the open and tell you what the data says—even when it's uncomfortable. The truth is more useful than spin.
Join us on the next chapter of outbound
If you're running serious volume across email and LinkedIn—and you're tired of guessing—we'd love to show you what your outreach looks like with a real source of truth under the hood.