Using Clay Attributes for Smarter Lead Segmentation

The Power of Enriched Data

Clay has revolutionized how agencies enrich and segment leads. But having rich data is only valuable if you can act on it effectively.

Beyond Basic Demographics

Traditional segmentation relies on job title and company size. Clay enables segmentation on:

• Technographics: What tools do they use?
• Intent signals: Are they actively researching solutions?
• Company events: Recent funding, hiring patterns, leadership changes
• Personal attributes: Career trajectory, content engagement

Building Smart Segments

Here's how to translate Clay enrichment into actionable segments:

Segment by Seniority + Industry

High-value segment:
Seniority: Director+
Industry: SaaS
Company size: 50-500
Signal: Recently hired SDRs

This segment tells you: growing SaaS companies investing in outbound. Perfect for outreach tools.

Segment by Tool Stack

If you know a prospect uses Salesforce but not a specific integration, you can tailor messaging around that gap.

Segment by Timing

Combine attributes with timing signals:

• Companies that raised Series A in last 6 months
• Executives who changed jobs in last 90 days
• Businesses expanding into new markets

Operationalizing Segments

Creating segments is easy. Using them effectively requires:

1. Unique Messaging Per Segment

Generic templates won't cut it. Each segment needs messaging that speaks to their specific context.

2. Performance Tracking by Segment

Monitor reply rates per segment to identify which combinations work best.

3. Continuous Refinement

Use performance data to refine segment definitions. Double down on what works.

Integration with AI Agents

The next frontier is feeding segment data into AI agents for hyper-personalized responses. When an AI has full context on a lead's attributes, it can craft responses that feel genuinely relevant.

This is where the magic happens—combining enriched data with intelligent automation.